Patient, one on one tech help for seniors and small businesses in Santa Cruz County. Computers, phones, printers, Wi Fi, scam popups, email, and the systems your business runs on. In your home, at your shop, or remotely.
Flip two cards at a time and find all the matching pairs.
My Tech Help Center has step by step guides for the most common tech problems. Slow phones, dead Wi Fi, scam popups, printer drama. Written by me in plain English.
I run my whole business off this machine. Here is why it replaced Windows for me, in my own words rather than a review.
I had never used Apple products until the last couple of years. What pushed me was the constant annoyance of Windows, the updates, the bloat, and buying new computers that felt slow and laggy even sitting on the desktop.
Upgrading to the MacBook was the best investment I have made. It was affordable and the speed is unreal. I push it hard, coding, building video games, video editing, all my client work, and it does not break a sweat.
The biggest thing is the battery. My last laptop did well to get an hour and a half. This one goes all day, and sometimes gives me a day and a half.
Now when I touch a Windows computer it feels like a generational leap backwards. Would I buy it again? Yes.
Isaac Farris, ITF Business.
Bought with my own money. Nobody paid for this.
Links on the recommendations pages are Amazon affiliate links. As an Amazon Associate I earn from qualifying purchases, at no extra cost to you. It does not change what I recommend.
Patient, one on one help for the people and businesses of Santa Cruz County. In your home, at your shop, or remotely.
For seniors, families, and anyone tired of guessing. Computers, phones, tablets, printers, Wi Fi, smart TVs, email, passwords, and scam popups. I come to your house, fix it, and show you what happened so it makes sense next time. Software only, no screen or keyboard repairs.
Keep the shop running. Computer and workstation setup, business email and account admin, printers and shared drives, file backups, software cleanup, and the paperwork and admin that keeps getting pushed off. One time visits or a standing slot each month.

The stuff that piles up. Paperwork and filing, document creation, errands and pickups, dealing with customer service, and getting organized. For businesses and households both.
Every service is $75 an hour, whether I come to you or we handle it remotely. If we go past the first hour, the extra time is billed in half hour blocks.
Also available: small business websites, built and hosted, plus ongoing online upkeep like Google Business, reviews, and posting. I only keep a few ongoing upkeep clients at a time, so ask about availability. Not sure if I come out to you? See every area I drive to.
If you are wondering whether your problem counts, it probably does. Here is the everyday stuff people call about.
Not on the list? Call or text and just describe it. If I cannot help, I will tell you who can.
Call or Text (831) 238-9029→Between service calls I build software. Small tools that solve real problems for real people.
Mileage tracking and full business management for independent contractors. Invoices, quotes, proposals, client management, expense tracking, and RoadBuddy (your AI voice assistant) all in one place.
Plan your meals, keep a running grocery list, and stop buying the ketchup you already have three of.
Keep your pet's vet visits, shots, and medications in one place, so you're not scrambling for the paperwork at the vet's office.
A home improvement app that walks DIY beginners through real projects step by step, without assuming you already know the lingo.
More in the pipeline.
Built by me start to finish, then kept running so you never think about it again.
A few local businesses I built sites for.
"Isaac has been wonderfully supportive and helpful with all and any IT stuff I deal with. He has become my go to guy for all IT. He is always prompt, professional and listens well to what I want to do. I appreciate his help very much and recommend his services."
"I own my own massage therapy business and Isaac helped me tremendously. From setting up a beautiful webpage and managing it regularly, to always notifying me when something needs attention. He is very detail oriented, kind, knowledgeable and just great to deal with. Highly recommend!"
"I highly recommend ITF Business for any tech support you may need. ITF built and is hosting my new website, redesigned my business cards, revamped and expanded my company's online presence. A true pleasure to work with!"
"You'll rarely meet a man as kind and as knowledgeable and capable as Isaac. He has helped me with all my iPhone and PC challenges and does it in record time. I cannot say enough good things about him. I highly recommend him for any technical problems you may have. I'm sure he can solve it."
"Isaac helped me evaluate all the software I'd been using in the business I sold, and streamline what I really need for my new, less technical company. He immediately saved me $50/month. He suggested a clear process for converting an expensive CRM (Customer Relationship Management) system to the more simple (and free) Apple Contacts, saving another $495/year. Friendly, competent, and cheerful. I'll hire him again!"
"Isaac was very responsive and came out the very next day. He helped me get back into my computer and showed me a few other things that were very helpful. He was very reasonable and I highly recommend Isaac and ITF Business."
Need tech help today or just have a question? Call, text, or email. I answer every one, and if I miss you, leave a voicemail and I will call back.
Mon-Fri 10AM-5PM · Closed Weekends · Watsonville, CA