Sound Familiar?
Technology Doesn't Have to Be Frustrating
We've all been there. But with the right help, it gets a whole lot easier.
Tap a card to take a closer look
Tech support for seniors and small businesses. Plus a growing lineup of apps designed to make your work and life easier.
We've all been there. But with the right help, it gets a whole lot easier.
Tap a card to take a closer look
Our Tech Help Center has step-by-step guides for the most common tech problems. Slow phones, dead Wi-Fi, scam popups, printer drama. Written by Isaac in plain English.
ITF Business (Innovative Tech Foundry) was founded by Isaac and Olivia Farris right here in Santa Cruz County. We started with a simple goal: make technology less frustrating for real people.
Today we serve seniors, families, and small businesses with hands-on tech support. We're also building our own software, apps that solve everyday problems. Whether you need help with your phone today or want to see what we're working on next, you're in the right place.
"We believe everyone deserves technology that works for them, not against them. That drives everything we build and every client we serve."
Patient, personalized help for anyone who needs it. In your home, your business, or online.
Computer, phone, tablet, internet, printer, smart TV. If it's a software issue, we'll fix it. We don't do hardware repairs like screen replacements or keyboard fixes. We handle the software side of every device in your home, clearly and patiently.
$75 / hour
Get your business found online. We handle Google Business, Yelp, social media posting, and digital strategy. Fully managed or side-by-side with you.
$75 / hour
Inbox overflowing? Files everywhere? We handle email management, document creation, digital organization, and online errands so you can focus on what matters.
$50 / hourWe provide in-home and on-site tech support throughout Santa Cruz County. Remote support is available anywhere.
We're also a software company. We build tools that solve real problems for real people.
Mileage tracking and full business management for independent contractors. Invoices, quotes, proposals, client management, expense tracking, and RoadBuddy (your AI voice assistant) all in one place.
Smart household grocery and meal planning app.
A pet care management app to track your pet's health, vet visits, medications, and daily needs in one place.
AI-powered home improvement app that makes DIY projects easy for beginners with personalized guides, tool recommendations, and community support.
More in the pipeline. We're just getting started.
Clean, mobile-ready websites for small businesses. Fast turnaround, real results.
We design, build, and maintain websites for local businesses.
"Isaac has been wonderfully supportive and helpful with all and any IT stuff I deal with. He has become my go to guy for all IT. He is always prompt, professional and listens well to what I want to do. I appreciate his help very much and recommend his services."
"I own my own massage therapy business and Isaac helped me tremendously. From setting up a beautiful webpage and managing it regularly, to always notifying me when something needs attention. He is very detail oriented, kind, knowledgeable and just great to deal with. Highly recommend!"
"I highly recommend ITF Business for any tech support you may need. ITF built and is hosting my new website, redesigned my business cards, revamped and expanded my company's online presence. A true pleasure to work with!"
"You'll rarely meet a man as kind and as knowledgeable and capable as Isaac. He has helped me with all my iPhone and PC challenges and does it in record time. I cannot say enough good things about him. I highly recommend him for any technical problems you may have. I'm sure he can solve it."
"Isaac helped me evaluate all the software I'd been using in the business I sold, and streamline what I really need for my new, less technical company. He immediately saved me $50/month. He suggested a clear process for converting an expensive CRM (Customer Relationship Management) system to the more simple (and free) Apple Contacts, saving another $495/year. Friendly, competent, and cheerful. I'll hire him again!"
"Isaac was very responsive and came out the very next day. He helped me get back into my computer and showed me a few other things that were very helpful. He was very reasonable and I highly recommend Isaac and ITF Business."
Need tech help today or just have a question? Reach out. We'd like to hear from you.
Mon-Fri 10AM-5PM · Closed Weekends · Watsonville, CA
