RoadFolio is live on iOS & Android. Mileage, invoicing, and your whole business in one app. Get the app →
Santa Cruz County & Beyond

Tech Help
That Comes to You.

Patient, one on one tech help for seniors and small businesses in Santa Cruz County. Computers, phones, printers, Wi Fi, scam popups, email, and the systems your business runs on. In your home, at your shop, or remotely.

5.0 Stars
11 Google Reviews
240+ Guides
Free Tech Help Center
Local + Remote
Santa Cruz County and Beyond
Trusted & Local
Seniors & Small Business
In-Home & Remote Service
5-Star Rated
Patient, One-on-One Help
★★★★★ 5.0 Stars on Google 11 Reviews

We've All Been There

Tech headaches, business headaches, the everyday stuff that piles up. These are the things I help take off your plate.

Ace of Clubs - Wi-Fi Not Connected
3 of Clubs - Computer Frozen, Not Responding
8 of Spades - Tech Problems, Zero Answers
Joker - Beware scam callers asking for your social security number
Free · No sign-up · No fluff

Fix It Yourself.

My Tech Help Center has step by step guides for the most common tech problems. Slow phones, dead Wi Fi, scam popups, printer drama. Written by me in plain English.

240+ articles · 12 categories · Always free
Visit the Tech Help Center →
Pick of the month

MacBook Air M4

I run my whole business off this machine. Here is why it replaced Windows for me, in my own words rather than a review.

I had never used Apple products until the last couple of years. What pushed me was the constant annoyance of Windows, the updates, the bloat, and buying new computers that felt slow and laggy even sitting on the desktop.

Upgrading to the MacBook was the best investment I have made. It was affordable and the speed is unreal. I push it hard, coding, building video games, video editing, all my client work, and it does not break a sweat.

The biggest thing is the battery. My last laptop did well to get an hour and a half. This one goes all day, and sometimes gives me a day and a half.

Now when I touch a Windows computer it feels like a generational leap backwards. Would I buy it again? Yes.

Isaac Farris, ITF Business.
Bought with my own money. Nobody paid for this.

Read the full write up →
All day, sometimes more Battery, against an hour and a half on the laptop it replaced
24GB of memory I run a lot at once and wanted headroom. It cannot be added later, so this is the decision to get right
Two monitors, one cable Docks at home and drives two external screens, three counting the laptop's own
The Air, not the Pro The Pro cost significantly more and for my use there was no real benefit

Links on the recommendations pages are Amazon affiliate links. As an Amazon Associate I earn from qualifying purchases, at no extra cost to you. It does not change what I recommend.

Isaac Farris, owner of ITF Business

One Local Guy Who Actually Shows Up

I'm Isaac Farris. I run ITF Business (Innovative Tech Foundry) out of Watsonville, and when you call, you get me. Not a call center, not a different person every visit.

Most of my work is helping seniors and families with the tech in their homes, and keeping the computers, printers, email, and accounts running at small businesses around the county. I come to you, or we can handle it remotely if that is easier.

"I started this because I watched too many people get talked down to by tech support. That's not how I do it. I sit with you, fix it, and make sure you know what to do next time."

In Home Tech Help Senior Tech Support Small Business IT Personal Assistance Santa Cruz County

How I Can Help

Patient, one on one help for the people and businesses of Santa Cruz County. In your home, at your shop, or remotely.

In home tech help illustration

In Home Tech Help

For seniors, families, and anyone tired of guessing. Computers, phones, tablets, printers, Wi Fi, smart TVs, email, passwords, and scam popups. I come to your house, fix it, and show you what happened so it makes sense next time. Software only, no screen or keyboard repairs.

Small business IT support illustration

Small Business IT Support

Keep the shop running. Computer and workstation setup, business email and account admin, printers and shared drives, file backups, software cleanup, and the paperwork and admin that keeps getting pushed off. One time visits or a standing slot each month.

Personal and admin assistance illustration

Personal & Admin Assistance

The stuff that piles up. Paperwork and filing, document creation, errands and pickups, dealing with customer service, and getting organized. For businesses and households both.

Every service is $75 an hour, whether I come to you or we handle it remotely. If we go past the first hour, the extra time is billed in half hour blocks.

Also available: small business websites, built and hosted, plus ongoing online upkeep like Google Business, reviews, and posting. I only keep a few ongoing upkeep clients at a time, so ask about availability. Not sure if I come out to you? See every area I drive to.

What I Actually Fix

If you are wondering whether your problem counts, it probably does. Here is the everyday stuff people call about.

At Home

  • Popups, fake virus warnings, and scam phone calls
  • Computer running slow or freezing up
  • Locked out of email, Facebook, or an account
  • Printer will not print or scan
  • Wi Fi keeps dropping or will not reach the back room
  • Phone and tablet setup, updates, and storage full messages
  • Backing up photos so you never lose them
  • Passwords you cannot keep track of
  • Smart TV, streaming, and the pile of remotes
  • New computer or phone set up the way you like it

At Your Business

  • New computer setup and moving your files over
  • Business email, Google Workspace, and Microsoft 365
  • File backups so one dead laptop is not a disaster
  • Office Wi Fi, printers, and shared drives
  • Cleaning up software nobody uses and bills nobody checks
  • Spotting scam emails and fake invoices before you pay them
  • Passwords and logins organized in one place
  • Paperwork, filing, and admin that keeps getting pushed off
  • A standing monthly slot so things get checked before they break

Not on the list? Call or text and just describe it. If I cannot help, I will tell you who can.

Call or Text (831) 238-9029

Where We Work

I come to homes and businesses throughout Santa Cruz County. Remote help is available anywhere.

  • Watsonville
  • Santa Cruz
  • Aptos
  • Capitola
  • Scotts Valley
  • Soquel
  • Freedom
  • All of Santa Cruz County
  • Remote support available nationwide

Apps I'm Building

Between service calls I build software. Small tools that solve real problems for real people.

In Development

Pantry Infinite

Plan your meals, keep a running grocery list, and stop buying the ketchup you already have three of.

Coming Soon

PetPages

Keep your pet's vet visits, shots, and medications in one place, so you're not scrambling for the paperwork at the vet's office.

Coming Soon

Average Builders

A home improvement app that walks DIY beginners through real projects step by step, without assuming you already know the lingo.

More in the pipeline.

Need a Website for Your Business?

Built by me start to finish, then kept running so you never think about it again.

A site your customers can actually find

Clean, fast, mobile ready, and set up so you show up on Google. No page builder junk, no template everyone else is using, and nothing you have to figure out yourself.

Build it
From $500

One time. Quoted by how many pages you need. Design, copy, and Google setup included.

Keep it running
$100/month

Hosting, updates, backups, security, and small changes whenever you need them. Cancel anytime.

Example of a small business website built by ITF Business

Websites I've Built

A few local businesses I built sites for.

Real Reviews from Real Clients

★★★★★

"Isaac has been wonderfully supportive and helpful with all and any IT stuff I deal with. He has become my go to guy for all IT. He is always prompt, professional and listens well to what I want to do. I appreciate his help very much and recommend his services."

EB
Elaine Beardsley
Google Review
★★★★★

"I own my own massage therapy business and Isaac helped me tremendously. From setting up a beautiful webpage and managing it regularly, to always notifying me when something needs attention. He is very detail oriented, kind, knowledgeable and just great to deal with. Highly recommend!"

AT
Ashley Temple
Google Review
★★★★★

"I highly recommend ITF Business for any tech support you may need. ITF built and is hosting my new website, redesigned my business cards, revamped and expanded my company's online presence. A true pleasure to work with!"

RS
Randy Solomon
Google Review
★★★★★

"You'll rarely meet a man as kind and as knowledgeable and capable as Isaac. He has helped me with all my iPhone and PC challenges and does it in record time. I cannot say enough good things about him. I highly recommend him for any technical problems you may have. I'm sure he can solve it."

CB
Cheryl Bennett
Google Review
★★★★★

"Isaac helped me evaluate all the software I'd been using in the business I sold, and streamline what I really need for my new, less technical company. He immediately saved me $50/month. He suggested a clear process for converting an expensive CRM (Customer Relationship Management) system to the more simple (and free) Apple Contacts, saving another $495/year. Friendly, competent, and cheerful. I'll hire him again!"

ML
Martha Legare
Google Review
★★★★★

"Isaac was very responsive and came out the very next day. He helped me get back into my computer and showed me a few other things that were very helpful. He was very reasonable and I highly recommend Isaac and ITF Business."

CP
Carol P.
Yelp Review, Aptos CA

Latest from the blog

Computer circuit board showing memory chips
New · Industry

Why Is RAM and Storage So Expensive Right Now?

RAM prices more than doubled in a single quarter and SSDs followed. What actually happened, why memory prices swing like this, and whether this one corrects like the others did.

By Isaac Farris · August 7, 2026
Read the post →

Let's Get It Fixed

Need tech help today or just have a question? Call, text, or email. I answer every one, and if I miss you, leave a voicemail and I will call back.

Mon-Fri 10AM-5PM  ·  Closed Weekends  ·  Watsonville, CA